Designing content models that scale

Principles

Favor reusable blocks, clear ownership, and predictable URLs. Keep editors focused on content—not layout—by modeling components, not pages.

Common blocks

• Hero variants with image/video and copy constraints
• Feature grids and cards with repeatable item schemas
• Testimonials and CTAs with variant controls
• Rich text with limited, styled components

URL and slug strategy

• Use stable, human‑readable slugs; avoid date in slugs unless necessary
• Enforce uniqueness and redirect maps for slug changes

Localisation and versions

• Model locales as fields or separate documents per locale
• Include versioning or changelog fields for auditing

Governance

• Validation rules to prevent empty or off‑brand content
• Preview for composed pages; reviewers see exactly what will ship
• Role‑based permissions for authors, editors, publishers

Conclusion

Good models make content faster to ship and harder to break. Start simple, add constraints as patterns emerge, and always support preview.

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