About Modular Shift

We do one thing: turn local demand into paying customers.

Modular Shift builds the growth system for local service businesses and the platform that lets franchise brands give that system to every location.

Our Story

Why we built Modular Shift.

Modular Shift LLC is a digital marketing and technology company specializing in lead-generation systems for local service businesses and franchise brands. We build and run the complete growth engine: targeted Google and Meta advertising, fast conversion-focused websites, CRM-driven automated follow-up, and reputation management, all run as one connected system so every advertising dollar can be traced to a paying customer. Our services are available to customers across the United States and are delivered entirely remotely, with transparent starting prices published on our services page.

The company was founded after years of watching local businesses burn budget on lead generation, only to lose those leads to broken software integrations and a lack of automated follow-up. Traditional agencies kept overpromising, underdelivering, and hiding behind bloated retainers. Our thesis was simple: package the whole growth system of custom web development, CRM workflows, and targeted advertising into one automated engine, run it for the businesses that need it most, and make it instantly deployable across entire franchise networks.

That franchise focus is what sets us apart. Through our white-labeled platform, franchise brands can hand every location a proven marketing system that launches in days, stays on-brand, and reports network-wide performance on a single dashboard. Modular Shift is rooted in eight years of experience as the primary technical consultant to the British Franchise Association, where we oversaw its end-to-end digital infrastructure, integrations, and marketing execution, and we now apply that same expertise to local service and franchise businesses throughout the U.S. market, bridging the gap between complex technology and reliable revenue.

Our Team

The people behind the system.

We're a specialist team, not a generalist agency. We work only with local service businesses and the franchise networks they grow into.

Matthew Bott

Matthew Bott

Founder

Passionate about honest strategy and technical transparency, specialising in all-in-one web, CRM, and marketing systems that help businesses scale efficiently.

Azri Putra

Azri Putra

Technical Solutions Specialist

Full-stack developer with a sharp eye for clean architecture and scalable systems.

Elaine Bott

Elaine Bott

Business Support Specialist

A results driven professional skilled in process improvement, troubleshooting, and reliable project support trusted to keep operations running seamlessly.

Our Approach

How we work.

We own the outcome

Not just software. We build and run the ads, the site, and the follow-up, from the first click to the paying customer.

Honest measurement

Every dollar tied to a real result. No vanity metrics, and no invented numbers on this page.

Specialists, not generalists

We work only with local service businesses and the franchise networks they grow into. That focus is the whole point.

Factor 01

Scope of the system

Ads only vs. the full Attract → Capture → Convert → Retain → Measure loop.

Factor 02

Your market

How competitive your specific local service and geographic area are.

Factor 03

Ad spend

Your media budget is separate from our fee and goes directly to Google/Meta, not us.

Factor 04

One location vs. network

Pricing adapts whether you're a single business, a single franchisee, or a multi-location rollout.

Factor 05

Build needs

Whether we need to build a new fast Astro site/funnel from scratch or plug into what you already have.

The Baseline

What's always included.

We run it. Not a login-and-good-luck. We handle the stack.

One system. Not five subscriptions. Everything connected end-to-end.

Full attribution. So you see exact ROI on every ad dollar spent.

Specialist-built. Fast Astro sites designed exclusively for local service & franchise models.

Book a strategy call

For Franchisors: Network scale pricing.

Network pricing can run through your marketing fund or at a markup. The entire platform is 100% white-labeled to your brand.

For franchisors, the Modular Shift system can become a powerful profit center while giving your franchisees marketing that actually performs and scales.

See how it works for franchisors

Because a real number beats a fake one.

We publish honest starting prices on our services page, and your final number depends on your market competitiveness, how much of the system you turn on (ads vs. full loop), ad spend, and whether you're one location or a network. We scope it on a call and put exactly what's included in writing.

Let's see if we're a fit.

Book a 20-minute strategy call. We'll map where your leads are leaking and how we'd plug the gaps.

Book a strategy call