Privacy Policy

This Privacy Policy explains how Modular Shift LLC ("Modular Shift," "we," "us," or "our") collects, uses, discloses, and protects your information when you visit our website, contact us, or utilize our marketing services.

1. Information We Collect

We collect information in the following ways:

• Information You Provide Directly: When you fill out contact or booking forms, schedule a call, subscribe to communications, or work with us, we may collect personal details such as your name, business email address, phone number, job title, and company details.
• Information Collected Automatically: When you navigate our website, we automatically collect device and usage data, including your IP address, browser type, operating system, referring URLs, pages viewed, and access times.
• Information from Third Parties: We may receive analytics, demographic, or advertising data from third-party ad platforms, marketing partners, and public databases.

2. How We Use Information

We use the information we collect to:

• Respond to inquiries, schedule consultations, and fulfill client services.
• Deliver, operate, and optimize our digital marketing services and advertising campaigns.
• Measure advertising performance and analyze website traffic and user interaction.
• Send transactional messages, updates, and marketing communications you have opted into.
• Ensure security, prevent fraud, and comply with legal obligations.

3. Communications, Calls & SMS Consent

By providing your contact information and opting in through our website or forms, you expressly consent to receive emails, text messages (SMS/MMS), and calls (including automated, prerecorded, or AI-assisted calls) from Modular Shift LLC regarding our services.

• SMS/Text Messaging: Message frequency varies. Standard message and data rates may apply. You can opt out of receiving text messages at any time by replying STOP. For assistance, reply HELP.
• Email Marketing: You can unsubscribe from promotional emails at any time by clicking the "Unsubscribe" link at the bottom of the email.
• Compliance: We comply with applicable telecommunications and privacy laws, including the Telephone Consumer Protection Act (TCPA). Consent to receive marketing communications is not a condition of purchasing any services.

4. Cookies & Tracking Technologies

We use cookies, web beacons, pixels, and similar tracking technologies to evaluate website usage, improve performance, and deliver targeted advertising. We group these technologies into the following categories:

• Strictly Necessary: Required for the website and its core features (including our cookie-consent tool) to function. These are always active and cannot be switched off.
• Analytics & Performance: Help us understand how visitors use the site. We use Google Analytics 4 (Google LLC) for aggregate traffic and usage measurement, and Microsoft Clarity (Microsoft Corporation) for heatmaps and session replay, which records interactions such as mouse movements, clicks, scrolling, and pages viewed to help us improve usability. We do not use session replay to intentionally capture sensitive information you enter into forms.
• Advertising & Targeting: Used to build audiences and deliver relevant advertising. We use the Meta Pixel (Meta Platforms, Inc.) and the LinkedIn Insight Tag (LinkedIn Corporation).

We operate Google Consent Mode: analytics and advertising technologies remain disabled until you make a choice, and we do not set analytics or advertising cookies without your consent. Strictly necessary cookies are the only ones active by default.

You can accept, decline, or change your cookie preferences at any time through the cookie-consent banner or the cookie-preferences link on our site, and you may also manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

5. How We Share Information

We do not sell your personal information. We may share information under the following circumstances:

• Service Providers & Sub-Processors: With vetted vendors who perform services on our behalf (e.g., CRM platforms, cloud hosting, automated communications, and analytics tools).
• Legal Requirements: If required by law, subpoena, court order, or to protect the safety, rights, or property of Modular Shift LLC, our clients, or others.
• Business Transfers: In connection with any merger, acquisition, restructuring, or sale of company assets.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, provide our services, resolve disputes, and satisfy legal or compliance requirements.

7. Your Privacy Rights

Depending on where you reside, you may have specific rights regarding your personal information under laws such as the California Consumer Privacy Act / California Privacy Rights Act (CCPA/CPRA) and other state or international privacy statutes. These rights may include:

• Right to Access / Know: Request details about the personal data we collect, use, and share.
• Right to Delete: Request the deletion of your personal data held by us.
• Right to Correct: Request corrections to inaccurate personal data.
• Right to Opt-Out: Request to opt-out of targeted advertising or the sharing of personal data for cross-context behavioral advertising. You can opt out of analytics and advertising cookies at any time through our cookie-consent banner (see Section 4).

Global Privacy Control (GPC): Where required by applicable state law, we recognize and honor the Global Privacy Control browser signal as a valid request to opt out of targeted advertising and the sharing of personal data for cross-context behavioral advertising.

To exercise any of these rights, please contact us using the information provided in Section 12 below. We will not discriminate against you for exercising your privacy rights.

8. Data Security

We implement appropriate technical and organizational measures to safeguard your personal data against unauthorized access, loss, misuse, or alteration. However, no internet transmission or electronic storage method is 100% secure, and we cannot guarantee absolute security.

9. Third-Party Links

Our website may contain links to external, third-party websites or services. We are not responsible for the privacy practices, policies, or content of those external sites. We encourage you to review the privacy policies of any site you visit.

10. Children's Privacy

Our website and services are intended solely for business professionals and adults. We do not knowingly collect personal information from children under the age of 16. If we learn that we have inadvertently collected personal data from a child under 16, we will delete that information promptly.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our legal requirements, operational practices, or services. Updates will be posted on this page with an updated "Effective Date."

12. Contact Us

If you have questions, comments, or wish to exercise your privacy rights under this policy, please contact us at:

Modular Shift LLC
Email: support@modularshift.com
Website: https://modularshift.com/
Address: 400 RELLA BLVD 207-298 MONTEBELLO NY 10901